It all started with a dream five years ago…just like Dr. Martin Luther King Jr. I was not going to let anything come between me and my dream of helping authors and artists get the right exposure for their project.
Like a fairy dust kiss from above, only one month after launching the site, I got the news that I was selected as a member of Rachel Platten’s Wildfire Tour Crew.
And I will never forget her words before she sang her anthem “Fight Song” the night of the concert. They had me tearing up and I knew without a doubt that this was what I wanted to do, where I belonged, and I wanted others to feel this way too.
So I began by building my audience. I started posting book and music reviews that nobody paid me for. And I launched both my Twitter and Facebook page so I could network with the people in my niche: other writers, musicians, and people who were just looking for a place to express themselves freely without any judgement.
I created a hashtag game to get people aware of my brand messaging without cramming it down their throat.
#ESPRESSOYOURSELF was a trending hashtag on Twitter when the game launched and it was fun for a while.
Yet, it became more of a burden than a blessing and I ended it in 2018. Yet, the site began to get offers for affiliates, brands that wanted to work with us, and even a queue filled to the brim with review requests.
I took a leap of faith the following year and launched my PR firm in hopes that I could be paid to do the work that I earned a college degree in. Turns out, authors were willing to work with me because they knew me to be a genuine supporter of all things creative and especially authors. (I am a bibliophile to my core).
Today, my first ever signed client is still with my firm!
In 2018, I wanted to begin giving back in a new way so I created a merchandise line through Teespring that is 100% cause based. Each design is created with love for a cause that I believe in. And I felt like maybe there were other people who would believe in them too. In 2021, we now have over 19 products currently available and 6 cookie based designs that 100% came from my brain, although I hired an artist to create them for me, and 7 causes that they 100% support.
In 2019, I gained the most clients I ever had at one time in my firm but sadly lost most of them at the beginning of the 2020 pandemic. Yet, do to supportive donations and an ad campaign featuring my dogs, I was able to withstand the stormy weather and I learned how freeing it is to dance in the rain.
My reviews and marketing services are sought after from traditionally published authors, independent authors, other publicists, and even independent music blogs and musicians. My clientele and brands that we’ve worked with span from small to huge but it hasn’t at all changed the reason why I began this site: if I have a dream and a vision, chances are other people like me do too so why not work together to create a community that is inclusive and welcomes art and projects from people of all walks of life.
This year I am excited to announce that my goal for 2021 was to READ MORE and Worry Less.
With that being said, I am making reading a daily priority this year because books are the world I choose to live in, and I refuse to apologize for that. Yet, this is a business that I truly care about and want to continue to see it succeed which is why I am revamping all my services this year.
First I am launching my review service for a nominal fee and you get a lot for a little chunk of change (As always). And this week only, if you request a review for your book, I will guarantee you I will get it done in 20 days or less or it’s free. For me, I want to be accountable this year and every year to come so this guarantee will allow me to do that to start. The guarantee is only good for this week only. After 1/24/21, it’s $40 regardless of how long it takes me to read your work. Sign up here today! This unfortunately means I will no longer offer free reviews so please let people know that I no longer offer those.
Second, I am re-launching my PR services. There will be two types I offer: freelance and contract.
My freelance services are perfect for artists or authors on a limited budget or local businesses looking for marketing assistance.
Lastly, I am pleased to announce that I am raising my publicist fees. Anyone who now signs with my firm will now be required to sign an annual contract and agree to the monthly retainer fee to secure me as your publicist. Big time agencies charge way more than I am but I am willing to believe the value of my work is worth every single dollar. And besides, every dollar earned is always re-invested in making my services or my brand more curated to fit the needs of any and all clientele, and with these new prices I hope to do that but I honestly also hope to attract clients that value my services 100% and want to grow together, and trust me above anything else.
Before I end this rather long personal statement, I wanted to announce that The Smart Cookie Philes is featured in a Book Promotion Directory for 2021. It includes 180 bloggers who will feature your book as well as 40 companies (mine included) who want to help you promote your work at affordable efficient rates.
As always, you can reach me by email at smartcookiepr26@gmail.com 24 hours a day!
And thank you to everyone who has allowed me the chance to work with you, given you a safe haven to belong to, and supported me and this dream for five years!
I am so glad I took a page out of Dr. King’s book and boldly declared “I HAVE A DREAM…”
To the unicorns, the outcasts, and the dreamers,
We welcome you and I just want to say thank you all so much for sticking around.
It means so very much to me!
So much love,
Chelsea DeVries
Publicist and Founder of The Smart Cookie Philes
The cover alone led me to take interest in this book almost instantly because of the spiritual connotation of butterflies. Growth, Renewal, Hope and even in some contexts it can mean an awakening of some type.
1 person wins a T-shirt that benefits Bess The Book Bus.
The Smart Cookie Philes 