Happy 3rd Birthday to The Smart Cookie Philes!

In January 2016, I began this site as a book and music review blog with no idea how big it would grow and GROW it did.

It became a registered domain.

It became a PR firm.

It became a source of inspiration for all creative people to belong to.

It became a hashtag game, a chat, and now it’s own weekly prompt on Twitter.

It became a playlist on Youtube with it’s own videos.

It became a merchandise shop that has given to various causes that people may not be aware of but are inventively helping various sectors within the community such as:

Bess The Book Bus

Adopt A Classroom

And more to be named soon with new product designs.

Most of all, it provides a safe haven for people no matter who to come and feel free to espresso themselves however that may look because life is more fun when you live it on the edge, you color outside the lines, you choose to stand out instead of fit in.

Thanks for keeping this movement going for 3 years.

Come back to the site each day this week for a new giveaway every day. the smart cookie philes presents

#SmartCookiePR: What are the duties of a publicist?

When I graduated college, I knew without a doubt I wanted to be a publicist.

Not for all the perks but because I wanted to use marketing in a fun way.

As someone who made a career since her teens as a fangirl, I have a gift for encouraging others and highlighting the good that others say and do.

Some within the writing and music community, especially indie artists, are unfamiliar with the term “publicist.”

publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure or for a work such as a book, film or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.

Publicists are also hired by public figures who want to maintain or protect their image.

Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.

  • One of the publicist’s main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
  • The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive. 
  • Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals.
  • To protect a client’s image, publicists will often ask journalists what questions will be asked during interviews to prevent any surprises and discussion of any unwanted topics.Publicists determine how to manage a person’s or brand’s image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with bloggers and scope out their websites to make sure the content on their client is appropriate.

    A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises.

  •  Out of the office, publicists go to gatherings to network with media professionals.

The #1 I became a publicist is because I wanted to use my gift for writing from a marketing standpoint. And as someone who published novels before without an ally, I wanted to be that specifically for authors and musicians.

Publicists always do the work with the best interests of the client being served, and most of the times, it is a very thankless job.

Librarian signing her memoirs with stamp.

If you’ve stumbled upon this post, and you believe you need a publicist with a heart for writers and artists who the world has tried to silence, let me be your voice. Let me help you shine.

Smart Cookie PR

Send Me a Message

Some people hire a publicist but realize they just want book launch publicity and that’s it.

If you have a book or album about to come out, please check out the other service packages I have available.

 

#MusicMonday: Mandisa’s ‘Out of the Dark’ calls you from depressed to blessed

Although this album came out in 2017, Mandisa’s fifth studio album has a strong and timely message for a dark and divided world. After suffering from a deep depression following the death of friend and background singer Lakisha Mitchell who lost a long battle with breast cancer who decided to carry her unborn child instead of treat her cancer with aggressive chemo therapy. This album was born from all that pain and heartache.  Out of The Dark is filled with songs of hope, resilience, & reminders that God is still working, no matter the circumstance.

Song by Song Review

Voicemail Intro: A track showing backstory to the album that a dark trial or tribulation had just occurred and Mandisa’s friends were calling to encourage her and check on her.

I’m Still Here: My favorite song on the entire album for the message of still having unfinished work to do in and through me by God. This track was co-written with Matthew West.

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Out of The Dark: A song about how God’s grace brings light seeping into the broken messes in our lives and begins to heal us.

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Unfinished: The message of Unfinished is that even with all my mistakes, God is not done making me into a masterpiece; that he’s still working on me.

Bleed The Same (Intro): This track features pastor and renowned singer in his own right Kirk. He speaks about the injustices and the inequalities facing the world today followed by the song of the same name.

Bleed The Same: (ft. Toby Mac)

My second favorite song on this album because it is a beautiful way to shine God’s love and light into our divisive and hurting world, so we should come together and be peaceable with one another.

Comeback Kid:

A song about having the propensity to come back no matter the difficulty or hardship we faced.

What You’re Worth: (ft. Britt Nicole)

A song written in honor of survivors of human trafficking. It is ultimately an anthem for women to not let your worth be tied to your body.

Dear John Praise Report:

A quick into to the next track (Good News) sharing that Mandisa’s brother became a born-again Christian.

Good News:

Co-written with Matthew West, a pop and dancy praise song about the good news of Christ’s ultimate sacrifice and personal moments of glory in our every day life.

Prove Me Wrong:

A song about the moments when something happens that devastates us & makes us question God’s love and faithfulness. This song was written in memory of Mandisa’s friend and back-up singer Lakisha Mitchell.

Mothdisa:

A spoken story about Mandisa’s revelation about Jesus.

The One He Speaks Through:

A song about being God’s hands & feet.

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Shine:

A catchy reminder that we weren’t called to be small or dim the light within us but we were called to be a bright light burning bright shining for Jesus.

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My First Love (ft. Jeremy Camp):

A song based on Jeremiah 31:3

“I have loved you with an everlasting love;
    I have drawn you with unfailing kindness.”

Jesus is and always longs to be our first love.

 

Overall, this album has been on repeat for a while and every time one of these songs comes on shuffle, I smile because I am reminded that because of God’s grace, I will always have good news.

 

#BirthdayBonanza: Happy Smart Cookie Day!

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To celebrate our third year, I am giving away my EXCLUSIVE merch line Cookies For A CAUSE and the only designs being used within the giveaway are the products that benefit various causes that matter to me and are making a difference in the lives of children with the gift of reading and education, and soon to be announced a third cause that is musically inspired but benefits both those affected by gun violence as well as those affected by breast cancer.

t-shirt 1 person wins a T-shirt that benefits Bess The Book Bus.

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One person will win a Tote Bag that benefits Adopt A Classroom.

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One person will win my BRAND NEW PRODUCT before it is launched!

And if you would like to give a gift to The Smart Cookie Philes, you can always donate here or purchase something other than the products mentioned above to benefit the betterment and maintenance of The Smart Cookie Philes.

Thank you for making my third birthday a total success and as always, please feel free to keep espresso-ing yourself however you choose!

So much love,

Chelsea DeVries

Author and Publicist

The Smart Cookie Philes

#BirthdayBonanza: Throwback Thursday!

Remember when people used to go to libraries to read books or shop in bookstores like Books A Million?

Well, I still love visiting physical bookstores as much as I prefer physical books to e-books.

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Today, you have a chance to WIN a $25 gift card to Books A Million!

You can browse real bookshelves and sniff glue until your heart is content.

All you need to do is share the linked Tweet via Twitter.

Don’t have Twitter? No problem.

Come back tomorrow for a Facebook-friendly giveaway!

#BirthdayBonanza: Writer Wednesday

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If you are a writer like me, you go through a lot of coffee.

Well, what better to celebrate three years of espresso yourself with a coffee giveaway!

One winner will get $50 to use at CoffeeOverCardio, a brand of coffee for Boss Babes and Writers Looking For A Muse.

Their newest product is a Smart Start Creamer which helps with mental clarity, awareness, and focus.

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The first time I tried it, I could have sat down and wrote half my novel, to be honest.

All you need to do to enter the giveaway is Follow The Smart Cookie Philes on Twitter, and also feel free to check out Coffee Over Cardio.

If you would like to purchase anything from Coffee Over Cardio, use code WITTYWRITER10 TO SAVE 10% OFF ANYTHING ON THE SITE.

 

The New #ESPRESSOYOURSELF

If you are a reader and a supporter of my Book Blog turned PR firm then you already know the meaning behind #ESPRESSOYOURSELF….

Most people on Twitter know it as a hashtag game that became a chat that is now being condensed (temporarily) to a weekly prompt posted on Monday at midnight, and can be answered throughout the week by any and all within the #bookish, the #writing, or the #reading communities.

The rules are as follows:

  1. The prompt goes live on Monday at 12 a.m. EST.
  2. You must reply to the tweet and use the hashtag to answer the prompt.
  3. You must reply to one -three people in order to keep the conversation going.

I started ESPRESSOYOURSELF as a hashtag game in order to be a sort of reprieve from typical hashtag games I saw on Twitter:

Prompts were posted with fancy graphics and people were answering the question but no one was connecting.

The hosts were even unaware of what was even being tweeted with their hashtag because they didn’t even reply to the tweets.

This prompted the participants to not reply to anyone else, and it was a great reflection of how we as humans use social media:

To disconnect, to brag, to stay in our self-absorbed bubble, to never try to really get to know anyone else.

So stay tuned through March 30 for weekly prompts, and I thank you all for the support of ESPRESSO YOURSELF.

Signed,

The Smart Cookie

#MusicMonday: Pink’s Beautiful Trauma is raw and vulnerable in all her signature colorful ways

P!nk is hands down one of my favorite pop artists and it isn’t because she has the most amazing voice or has songs with popping beats but because she’s 100% herself with everything she puts out musically, and usually it always has connotations of female empowerment and encouraging young women to break glass ceilings and if they happen to not fit inside the box society tries to put them in…oh fucking well.

Beautiful Trauma was released in October of 2017 which meant it was her first album in five years time. The album debuted at #1 during it’s release week before ranking at #30 on the Billboard Hot 200.

When I first listened to it, I wasn’t sure I was a fan of it. Yet, it took a good ten listens for me to realize the amazing artistry hidden within each song and I do hope my review highlights the greatness of Pink’s Beautiful Trauma.

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Song by Song Review

Beautiful Trauma: The title track opens the album with a track about how life’s trauma can turn to beauty over time, and musically describes a love relationship that bubbles and fizzes at just the right temperature to keep one sane.

Whatever You Want: This uplifting power ballad finds the singer fighting for a relationship that seems doomed.pablo (27)

What About Us: Anthem-like musicality made this a great first single off the album with lyrics speaking to the heart of love and trust whether that be between two people or within society as a whole.

But We Lost It: A piano ballad that discusses a relationship that charged with so much positivity (joy, happiness, and peace) but time wasn’t on their side. Almost like a spark between two people that flickers, dims, and dies.

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Barbies: My favorite song on the entire album because of it’s soft musicality mixed with lullaby-like elements. It perfectly expresses that adult moment when nostalgia seems to take over and all you want to do is go back to being a kid with naivete and innocence “playing barbies in your room.” Co-written by Julia Michaels.

Where We Go: Catchy pop rock musicality make this worth a few listens, with a lyrical tale about letting go of a relationship that is doomed for disaster.

For Now: A song about reminiscing an old flame and getting stuck on the highs without realizing the lows.pablo (29).png

Secrets: A song about a truth about life and all of us have secrets or private parts we don’t express to just anyone.

Better Life: A track discussing the highlight reel effect social media has on all of us.

I Am Here: A brand new ballad version of Just Like Fire, expressing realizing you are enough as is ,and you are here in this moment.

Wild Hearts Can’t Be Broken:

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A political yet poetic ballad about 19th century women and incorporates the #MeToo movement.

You Get My Love: The final track on the album emotionally pleading and raw about the gift of her love.