#SmartCookiePR: What are the duties of a publicist?

When I graduated college, I knew without a doubt I wanted to be a publicist.

Not for all the perks but because I wanted to use marketing in a fun way.

As someone who made a career since her teens as a fangirl, I have a gift for encouraging others and highlighting the good that others say and do.

Some within the writing and music community, especially indie artists, are unfamiliar with the term “publicist.”

publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure or for a work such as a book, film or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.

Publicists are also hired by public figures who want to maintain or protect their image.

Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.

  • One of the publicist’s main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
  • The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive. 
  • Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals.
  • To protect a client’s image, publicists will often ask journalists what questions will be asked during interviews to prevent any surprises and discussion of any unwanted topics.Publicists determine how to manage a person’s or brand’s image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with bloggers and scope out their websites to make sure the content on their client is appropriate.

    A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises.

  •  Out of the office, publicists go to gatherings to network with media professionals.

The #1 I became a publicist is because I wanted to use my gift for writing from a marketing standpoint. And as someone who published novels before without an ally, I wanted to be that specifically for authors and musicians.

Publicists always do the work with the best interests of the client being served, and most of the times, it is a very thankless job.

Librarian signing her memoirs with stamp.

If you’ve stumbled upon this post, and you believe you need a publicist with a heart for writers and artists who the world has tried to silence, let me be your voice. Let me help you shine.

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Some people hire a publicist but realize they just want book launch publicity and that’s it.

If you have a book or album about to come out, please check out the other service packages I have available.

 

Happy Birthday To The Smart Cookie Philes!

To the unicorns, the stationary nerds, the writers, the wordsmiths, the poets, the musically inclined, the prestigious pipes, the dashbord drummers, the ballet slipper wearing dance to your own beat bookish souls, thanks for 4 years of support and love. Means everything to a girl who wears colorful hair and refuses to let anything get her down.

Love, The Smart Cookie

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#SmartCookiePR: Block Party? That Must Mean the Whole Block will be there

For Immediate Release

January 14, 2020

Chelsea DeVries

Publicist

Albert The Albatross Taking Flight In Sanford, FL

Debut Children’s Author Appearing at Hometown Block Party for Book Signing

Oscar will be signing copies of his debut children’s book for children, parents, and grandparents alike at the Sanford Block Party on January 25, 2020 from 5 p.m.-10p.m.. Come out and let Albert teach your children the heights they can reach with a good and positive attitude, the power of kindness, and the great gift of friendship. The festival is open to all members of the community on Sanford Ave in Sanford, FL 32771.
About Albert The Albatross:
Albert the Albatross is on a journey sharing wisdom and Knowledge while traveling around the world.On the way he will meet and greet lots of his friends and we will learn what they do, and why they do it ( and what Albert thinks about it all )A rhyming story for the young and old !

About the Author:

Oscar Redden IV is the author of “Albert the Albatross: Attitude Equal Altitude”- a book developed to serve as a blueprint to teach and inspire the youth about the values of integrity and respect.  Oscar grew up in Sanford, Florida- a close-knit community where everyone knows each other, and family is monumental. Oscar has a Master’s in Business Administration from Saint Leo University and has spent over 6 years in Logistics with Walmart Supply Chain. Oscar believes that a positive attitude, which is just as important as skill set, is the X-factor to achieving your dreams. He currently lives in Ocala, Florida with his fiancé and exotic plants. Please visit his website at https://www.amazon.com/Albert-Albatross-Attitude-equals-Altitude/dp/1095670603/ref=sr_1_1?crid=90QVZ1FXMNN0&keywords=albert+the+albatross&qid=1559749178&s=gateway&sprefix=albert+the+alb%2Caps%2C148&sr=8-1

To schedule an interview with the author or to schedule him for a public appearance, please contact his publicist Chelsea DeVries at smartcookiepr26@gmail.com

Sanford Block Party

Download this press release Block Party Press Release

 

#SmartCookiePR: Cast a Line or Get in Line for an Autograph at the Get Hooked Sanford Fishing Tournament

For Immediate Release

January 09, 2020

Chelsea DeVries 

Publicist

 

Albert The Albatross Taking Flight In Sanford, FL

 

Debut Children’s Author Appearing at Hometown Fishing Tournament for First Book Signing in 2020

     Oscar will be signing copies of his debut children’s book for children, parents, and grandparents alike at the  Get Hooked on Lake Monroe Fishing Tournament on January 11, 2020 from 12 p.m.-6p.m.. Come out and let Albert teach your children the heights they can reach with a good and positive attitude, the power of kindness, and the great gift of friendship. The festival is open to all members of the community at 307 E 2nd St, Sanford, FL 32771.

About Albert The Albatross:

Albert the Albatross is on a journey sharing wisdom and Knowledge while traveling around the world.On the way he will meet and greet lots of his friends and we will learn what they do, and why they do it ( and what Albert thinks about it all )A rhyming story for the young and old !

 

About the Author:

Oscar Redden IV is the author of “Albert the Albatross: Attitude Equal Altitude”, a book developed to serve as a blueprint to teach and inspire the youth about the values of integrity and respect.  Oscar grew up in Sanford, Florida; A place where your last Name meant something like a reputation. Oscar has a Master’s in Business Administration from Saint Leo University and has spent over 6 years in Logistics with Walmart Supply Chain. Just as important as skill is, a positive Attitude is the X-factor to achieving your dreams. He Currently lives Oscar in Ocala, Florida with his fiance and exotic plants. Please visit his website at Albert The Albatross Amazon Page.

 

To schedule an interview with the author or to schedule him for a public appearance, please contact his publicist Chelsea DeVries at smartcookiepr26@gmail.com

Download this Fishing tournament Press Release

Tell all your Facebook, Twitter, and Instagram fans you are going to this. Post these graphics on all your social media channels:

Care to join Albert the Albatross_ (1)Care to join Albert the Albatross_

 

 

 Grab N' Go Goodness!

#SmartCookiePR: Albert The Albatross Makes A Trek Across Florida

Released on April 23, 2019 Albert The Albatross is a bird with quite as much if not more wisdom than an owl. His words are short, they rhyme, and he speaks truth about life to both the young and old.

The author Oscar Redden IV returned to his hometown of Sanford, FL to do his first book signing at the Sanford Jingle Jam and saw a turnout of 5000 people. Following this, he and his pal Albert ventured over to Brooksville, FL to march in a Christmas parade which had a turnout of 3000 people. His final stop in Florida in 2019 was back in Sanford for the Food Truck Fiesta which saw around 2500 people.

Young and old were ecstatic to meet Albert and his pal Oscar especially being a hometown hero. Below you will see the author pictured before each event began ready to introduce the young and old to Albert The Albatross.

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And here are some lovely new friends that Albert and Oscar made at each event. On behalf of the author, we are overjoyed and extremely grateful for the support of the message behind Albert The Albatross.

Look for new chances to meet both Albert and Oscar in 2020.

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Aren’t in Florida or even the USA? Great news Albert can fly just about anywhere because he knows the heights you reach with a positive attitude. Get your copy available on Amazon and Barnes and Noble.

Below you can see Albert even flew to a family in the UK. There is no distance too far for Albert because his attitude carries him very far.

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Here is a comment that was shared by a new friend after meeting the author at the Food Truck Fiesta on December 21, 2019.

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Albert The Albatross was recently recommended by Little Tykes and Tots Book Club.

albert The Albatross Promo

#MusicNotes: Growing Up is Hard to Do (Alessia Cara Album Review)

Alessia Cara jumped into the world’s playlist with a song about feeling out of place at a party. With her second album, Cara comes across as more mature in her songwriting and sound. It was inspired by her brother talking to her about being a teenager and he used the phrase “Growing Pains.” Cara used that to fuel the cohesiveness of this body of work.

Although the album didn’t make the Top 10 of the Billboard Hot 200, many critics felt that Cara made this album sound like “big sister pop”, and praised her songwriting.

I personally think this album is another great work from the artist, and once again, relate to her vulnerability and authenticity in her songwriting. She sings what we are all thinking and has the audacity to be brave enough to sing it out loud.

Notable Tracks

[reviewer’s note: views my own; click the title of each track in the review to be re-routed to the audio or music video of each track]

Growing Pains: A song about that moment when you realize how painful it is to be an adult and how you are all alone. It talks about loss of innocence and how frightening it is to take on adult responsibilities.

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I Don’t Want To: My favorite song on this album because it’s so simplistic in it’s musicality and acoustic vocalization.  In the song Alessia talks about someone she broke up with, she talks about how she still wants to be with them and how she doesn’t want to let go of them. She also mentions how she wants to get rid of everything her previous significant other left in her room, or the things that reminder her of them, but she doesn’t want to let go of those memories

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7 Days: The coolest thing to happen to pop music is that more and more secular artists are acknowledging God in pop music. It’s a song asking God whether he cares about what is going on lately because everything in the US popular culture seems depressing, hopeless, and negative. Alessia said about this song:

I wrote this song during a time which I feel like is still going on when you could not turn on social media or the news without seeing something frustrating. I was raised in a Catholic household and I wanted to have a conversion with whoever is up there… like, ‘Are you mad at us? What is the purpose? We need some help’… [I took] that concept that God created the earth in seven days and I wanted to ask God if we we’re worth those seven days… so this is for anyone out there that has any questions because I certainly do.

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Comfortable:  A song about learning all you can about someone you are in a relationship and you’ve reached this slightly stagnant stage of being comfortable with one another. In this song she sings about her doubts and how that stage in a relationship can’t be dodged and how she accepts that she is in the comfortable stage with her lover and she realizes it’s not as bad as she thought it was going to be.

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Out of Love: This song was inspired by a friend’s breakup and talks about processing how someone falls out of love with someone. It’s a question we as humans perplex as we grow which is why it is so vital to the cohesiveness of this album.

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Girl Next Door: A simple song showcasing how Cara grows in fame and success, she will always stay the simple girl she was before. She will wear what she wants and do what she wants, not following trends or the pressures of Hollywood.

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Overall,  Cara grew in her songwriting and maturity as an artist, and this album is all but painful to listen to, over and over.

 
Happy New Year from SHEIN!

#PopMusic: Seven songs to End 2019 in Style

This post was proofread by Grammarly

Pop music has always been my go-to listening genre. If I want to see how music is evolved or how emotive it’s become, I listen to pop music.

If I want to dance around and act crazy, I put on rap music.

And pop music always has simple melodies, lyrical cadences, and upbeat musicality that makes it an addiction to listen to.

With that being said, here is 7 songs I came across in pop music that I think are noteworthy and you should give them a listen

You Were Good To Me:pablo (37)

A heartfelt piano ballad about lost love. This emotive track musically reminds me of “Say Something” by Great Big World, it tells the story of a break-up which leaves both parties wrecked.

Good Thing:pablo (36)

As someone who doesn’t get the hype of dating and marriage, this song feels like my personal anthem. It’s a song that shares about standing alone in a world who constantly couples up and being ok with it, is okay.

If The World Was Ending:pablo (35)

A soft and emotive song reminiscing over a past and flawed relationship, hopefully it can start again with the best intentions and more patience.

How Do You Sleep?pablo (34)

As soon as I heard this track I was obsessed with it. Despite the heavy yet relatable content matter of this song, heartache and resentment, it has a hypnotic beat, danceable rhythm, and the distinctive timbre of his voice within the melody.

10,000 Hourspablo (33)

10,000 hours is the amount time taken to master a skill, or in this case, truly fall in love. It is a country pop crossover love song.

Look at Her Now: pablo (32)

An upbeat song about becoming a stronger person after a turbulent relationship.

Falling For Boys: pablo (30)

A soca-styled musicality builds the atmosphere of this track about how women tend to fall for boys mistaking them for men.

2020 music is right around the corner. January 2020 looks to have seven big names release new albums. Stay tuned to the Smart Cookie for all music updates.

Starting yesterday until 1/2/2020: Save $35 on the Winter Box from Box of Style with code LASTCALL

#SmartCookiePR: Albert The Albatross Returns To Sanford, FL For Food Truck Fiesta

For Immediate Release

 

December 12, 2019

 

Chelsea DeVries 

 

Publicist

 

Albert The Albatross Taking Flight In Sanford, FL

 

Debut Children’s Author Appearing at Hometown Festival for First Book Signing

     Oscar will be signing copies of his debut children’s book for children, parents, and grandparents alike at the  Sanford Food Truck Fiesta on Saturday December 21, 2019 from 5 p.m. to 9 p.m. Come out and let Albert teach your children the heights they can reach with a good and positive attitude, the power of kindness, and the great gift of friendship. The festival is open to all members of the community at 307 E 2nd St, Sanford, FL 32771.

About Albert The Albatross:

Albert the Albatross is on a journey sharing wisdom and Knowledge while traveling around the world.On the way he will meet and greet lots of his friends and we will learn what they do, and why they do it ( and what Albert thinks about it all )A rhyming story for the young and old !

 

About the Author:

Oscar Redden IV is the author of “Albert the Albatross: Attitude Equal Altitude”, a book developed to serve as a blueprint to teach and inspire the youth about the values of integrity and respect.  Oscar grew up in Sanford, Florida; A place where your last Name meant something like a reputation. Oscar has a Master’s in Business Administration from Saint Leo University and has spent over 6 years in Logistics with Walmart Supply Chain. Just as important as skill is, a positive Attitude is the X-factor to achieving your dreams. He Currently lives Oscar in Ocala, Florida with his fiance and exotic plants. Please visit his website at Albert The Albatross Amazon Page.

 

To schedule an interview with the author or to schedule him for a public appearance, please contact his publicist Chelsea DeVries at smartcookiepr26@gmail.com

For more on the event, please contact Kim Colgrove at kim@ladies327.org

To download this press release, click Food Truck Fiesta Sanford, FL

Please share this graphic on social media!

Albert The Albatross Returns to Sanford, FL (1).jpg

 

#GiftGuide The Best in Books and Music in 2019

Christmas is two weeks away. I planned to have my annual gift guide up much earlier but it did not work out. Without further ado, here are the books and music items I recommend you get the bibliophiles and cineophiles in your life.

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  1. P!nk’s Beautiful Trauma  Emotional, raw, and vulnerable with P!nk’s signature belt-like vocalslove and gelato Book Review
  2. Love and Gelato:  A fun YA centered around a girl who just lost her mom ventures to Italy to meet her father and learns that Italy is a romantic place and their gelato is one of a kind.pablo (35)
  3. Out of the Dark by Mandisa Did you just go through a dark period where you weren’t sure if the light would trickle in ever again? Are you currently in one? Listening to this will shine a light so bright in whatever darkness or trial you are facing that you will live to see another day.pablo (44)
  4. Meaning of Life by Kelly Clarkson: Emotional but dancy Clarkson came back strong with this one.pablo (39)
  5. #MusicMonday: Panic At The Disco’s Pray For The Wicked will take you to the church of rock and rollRock Your Socks Collection from Cookies For A Cause.jpg
  6. #GivingTuesdaySeries: Why I Chose The Christina Grimmie Foundation From Socks that benefit the Christina Grimmie Foundation, beach towels, and leggings, it’s pretty clear you should always espresso yourself and rock your socks off! with each and every moment you have.pablo (56)
  7. #MusicMonday: Happiness Begins  2019 saw the return of The Jonas Brothers. Rock out to their comeback album like they haven’t been gone for 10 years.pablo (27)
  8. Your Heart is The Sea by Nikita Gill Since this was released, she has come out with a new one but this one was helpful in the healing, realizing, and processing part of coming out a traumatic experience or experiences.45284746._SY475_
  9. Loved Mars, Hated The Food by Willie Handler Satire is a genre I never thought I was a fan of until I read both of Willie’s works. This year he released this second novel about a Toms River, NJ chef who gets stuck on Mars. It is equal parts funny and delicious.pablo (70)
  10. Mania by Fall Out Boy: Their seventh studio album doesn’t have one bad song on it. Despite much criticism for the new sound, they still rock n roll like legends.Grudges Paramore
  11. After Laughter by Paramore: Released in 2017 but since I’ve always been a fan I listened to this new work from the alternative rock band as they welcomed back their bassist and lead singer Hayley used this album to tell the story of her battle with depression.pablo (10)
  12. What You See Is What You Get by Luke Combs Following the success of his debut album, Combs releases the second that is a definite country music banger from start to finish. You witness the maturing of Combs’s sound and lyrics as he celebrates his recent engagement and winning a CMA this year for Beautiful, Crazy.Two chances to catch Albert The Albatross Taking Flight November 16 2019 from 10 a.m. -4p.m. Goldsboro Fest 1213 Historic Goldsboro Boulevard Sanford, FL 32771 November 23 2019 from 12p.m.-3 p.m. Goldsboro Museum
  13. Albert The Albatross by Oscar Redden IV A children’s book that teaches the importance of a good attitude. Beautiful colorful illustrations accompany Albert’s journey as he shares wisdom with the young and the old.
  14. Project Semicolon Backpack#GivingTuesdaySeries: Why I Chose Project Semicolon (New Merch Product Reveal) #EndTheStigma: Recently released on December 3 2019, this backpack 100% supports Project Semicolon, a charity that benefits people who struggle with mental health issues especially suicide prevention.

There you have it, another year in books and music. If I missed your favorite, share it in the comments below. As always you are welcome to find gift suggestions in both my merch shop and support any of my lovely affiliates.

Here is 2020 being the year you choose to ESPRESSO YOURSELF!

Happy Holidays!

and Merry Christmas!

#BookReview: Light On Glass by @MKeenerWrites

I know this going to sound pretentious and a bit ungrateful but the last book I read that had me absolutely enthralled was Virtue of Sin by Shannon Schuren. I read that at the end of August. As you can see, it’s been a while since a book transported me fully into the story.

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As I was reading the first chapter, Light On Glass immediately had me hooked.

“the first chapter has left me breathless. Keener chiseled a cave from stone with her words and whoever this Lucia character is I must know her story.”

Overall, it has two main characters the author Sarah who is struggling with writing her book after publishing a first novel that turned her into a has-been writer who suffered a few very poignant critiques when the novel was reviewed.

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As a former teenage author myself, I instantly related to that.

Right now, I am struggling writing the first draft of a new WIP because of a comment my dad made and kept harping at me with when I wrote the first scene and shared it with him even in its premature state.

I will do as Sarah does and forget the critics, head to a library, and just tell the story.

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The second character is within Sarah’s novel Lucia. She is standing on cliffs overlooking the rough seas below. She is likable, romantic, and fights for her chance at true love no matter what people say or think of her, and that to me takes guts.

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Overall, Light On Glass is enthralling, enchanting, and even educational as you learn some fun beekeeping facts throughout. Once you read it, your heart may never recover but you will be forever changed, in the best possible way.

#SmartCookiePR: Albert The Albatross Takes Flight

December 6, 2019

For Immediate Release

Chelsea DeVries

Publicist

smartcookiepr26@gmail.com

Children’s Book Author of Debut Book Brings ‘Albert The Albatross’ To Sanford For Hometown Signing

You can see Oscar Redden IV appear at two upcoming events. [click each event for the formal press release]

Sanford Jingle Jam Press Release

For more on the Jingle Jam, see the event page on Facebook

Brooksville Christmas Parade

For more on the parade, see the event page on Facebook

For more on Oscar’s events, please follow The Smart Cookie Philes on all networks, and Like Albert The Albatross on Facebook.