#SmartCookiePR: What are the duties of a publicist?

When I graduated college, I knew without a doubt I wanted to be a publicist.

Not for all the perks but because I wanted to use marketing in a fun way.

As someone who made a career since her teens as a fangirl, I have a gift for encouraging others and highlighting the good that others say and do.

Some within the writing and music community, especially indie artists, are unfamiliar with the term “publicist.”

publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure or for a work such as a book, film or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.

Publicists are also hired by public figures who want to maintain or protect their image.

Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.

  • One of the publicist’s main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
  • The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive. 
  • Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals.
  • To protect a client’s image, publicists will often ask journalists what questions will be asked during interviews to prevent any surprises and discussion of any unwanted topics.Publicists determine how to manage a person’s or brand’s image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with bloggers and scope out their websites to make sure the content on their client is appropriate.

    A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises.

  •  Out of the office, publicists go to gatherings to network with media professionals.

The #1 I became a publicist is because I wanted to use my gift for writing from a marketing standpoint. And as someone who published novels before without an ally, I wanted to be that specifically for authors and musicians.

Publicists always do the work with the best interests of the client being served, and most of the times, it is a very thankless job.

Librarian signing her memoirs with stamp.

If you’ve stumbled upon this post, and you believe you need a publicist with a heart for writers and artists who the world has tried to silence, let me be your voice. Let me help you shine.

Smart Cookie PR

Send Me a Message

Some people hire a publicist but realize they just want book launch publicity and that’s it.

If you have a book or album about to come out, please check out the other service packages I have available.

 

#SmartCookiePR: Albert The Albatross Takes Flight

December 6, 2019

For Immediate Release

Chelsea DeVries

Publicist

smartcookiepr26@gmail.com

Children’s Book Author of Debut Book Brings ‘Albert The Albatross’ To Sanford For Hometown Signing

You can see Oscar Redden IV appear at two upcoming events. [click each event for the formal press release]

Sanford Jingle Jam Press Release

For more on the Jingle Jam, see the event page on Facebook

Brooksville Christmas Parade

For more on the parade, see the event page on Facebook

For more on Oscar’s events, please follow The Smart Cookie Philes on all networks, and Like Albert The Albatross on Facebook.

 

#GivingTuesdaySeries: Why I Chose The Christina Grimmie Foundation

Other than the fact that I stand with the two benefactors of the foundation: those affected by gun violence and those affected by breast cancer, I met Christina Grimmie and believe that if she did live, I would have worked with her in some regard.

I created the Rock The Socks Off! collection in her honor because she was an absolute bright light musically and personally.

It was an absolute tragedy when she was gunned down during a meet and greet because those were her absolute favorite thing about performing live is that she got the chance to meet and chat with her fans afterward.

She was just such a warm and kind person, and didn’t deserve that fateful ending.

socks.jpgEach pair of socks gives $5 to the Christina Grimmie Foundation.

You can purchase some here and they retail for $15.99

Outside of the blatant reason of meeting Christina while working another concert, I can say that music has always played a huge part in my life. I grew up wanting to be a professional singer, I learned how to play piano and can read music, and I was a girl drummer.

I have also been told that some of my poetry could be set to music and turned into songs.

 

#GivingTuesdaySeries: Why I Chose AdoptAClassroom for My Second Cause

I chose Adopt A Classroom because when I was young I wanted to be a teacher. Once I didn’t go to school for it because my parents would constantly tell me how their was no money in it, they were mostly right.

Teachers are responsible for paying for a lot including the supplies needed for their own classroom and they are lucky if they make more than $40,000 a year.

I don’t think that is right so I chose this cause because I believe teachers should get help everywhere they can.

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Each tote retails for $15.99 with about $3 of that benefiting the cause.

The cookie is shown sitting on her board with a book and drinking coffee.

The book proclaims the message “Reading is Rad.”

Just a further important message for our youth and can be shared to benefit and by our educators.

You can purchase one here and help benefit various types of classrooms including special needs, and classrooms affected by weather related devastation.

 

 

#GivingTuesdaySeries: Why I Chose Bess The Book Bus (The Story Behind My Logo)

You all already know that I am a huge bibliophile.

Yet, you probably don’t know why I chose Bess The Book Bus as the cause behind the shirt with the main logo design.

It all started when the Sheckler Foundation granted Bess The Book Bus as one of their $10,000 Be The Change grants which they utilized to create the Boards and Books Tour.

You see, there is nothing I love more than skateboarding.

I find the sport and the athletes that participate in it to be very inspiring to me as a writer. There is almost an artistic side to the sport. Have you ever watched a guy in the skatepark flip a board and himself in the air?

That to me is the perfect combination of physics and artistry.

It’s almost like dance but with a small wooden board on wheels.

Don’t believe me? Watch this:

via GIPHY

 

So they won and I thought it was the coolest thing. Boards For Bros. gave out skateboards to kids, and Bess The Book Bus gave out books.

They are a mobile library with books that provide reading material to kids in impoverished communities. They are Tampa based so they are local to my area.

That is why the cookie is reading and boarding at the same time. This was going toward the initiative. Yet, by the time I designed the shirt, the Books and Boards tour was over.

Now I just collect donations for Bess The Book Bus because I believe that all kids everywhere have proper access to books and the knowledge and escape they provide.

Now you know. You can purchase one here and they are available in a variety of colors.

The shirt retails at $21.99 with $6 a shirt being donated to Bess The Book Bus.

And no, the rest goes toward the printing and materials necessary for Teespring to make the shirts.

Other items within this campaign benefit the running and content creation of this site.

All items within my shop are based on the foundational belief that reading is the best activity this world has to offer and they all cater to that notion.

Bibliophiles should have a cute mug to drink their coffee out of.

Bibliophiles should have cute totes to carry their books in.

Bibliophiles should have a blanket that fits them from head to toe while they read.

Bibliophiles should have socks to wear, a beach towel to use while they read oceanside or poolside, and bibliophiles should have a backpack that carries their laptop and textbooks.

#GivingTuesdaySeries: Why I Chose Project Semicolon (New Merch Product Reveal) #EndTheStigma

Suicide is the 10th leading cause of death in the US for all ages. (CDC)

Every day, approximately 123 Americans die by suicide. (CDC)

There is one death by suicide in the US every 12 minutes. (CDC)

Depression affects 20-25% of Americans ages 18+ in a given year. (CDC)

Suicide takes the lives of over 44,965 Americans every year. (CDC)

The highest suicide rates in the US are among Whites, American Indians and Alaska Natives.

Only half of all Americans experiencing an episode of major depression receive treatment. (NAMI)

80% -90% of people that seek treatment for depression are treated successfully using therapy and/or medication. (TADS study)

An estimated quarter million people each year become suicide survivors (AAS).

There is one suicide for every estimated 25 suicide attempts. (CDC)

There is one suicide for every estimated 4 suicide attempts in the elderly. (CDC)FB_IMG_1574286804756

I was recently diagnosed with anxiety and depression but have battled it my entire life. At the age of 12, I attempted suicide, and have had recurring episodes of suicidal thoughts since. I also battle symptoms of anxiety and have suffered multiple panic attacks. It can be crippling and you almost feel as if you can’t discuss it.

Most sick days I’ve ever called out of work have been mental health days.

Yet, it’s not yet globally accepted to use a sick day for your mental health.

One thing people don’t know about me is I suffer with social anxiety. In public places, I hate calling attention to myself. And if I have to address groups of people it makes me anxious. I believe I have always suffered this since I was young but started noticing it while in college which makes sense because I actually had a lot of people emotionally abuse me and socially reject me in some sense while I attended school there.

We should end the stigma.

Every purchase of this backpack will benefit Project Semicolon which is a great cause that uses a semi colon to show that your story has not come to an end…you can keep fighting.
We have to help people everywhere understand that help is available, mental health is vital for well-being, and suicide is never the answer.

You can purchase a backpack here and 100% of profit goes to Project Semicolon.

I am also running a Facebookfundraiser that you can donate to and all money raised will be donated by Facebook to Project Semicolon.

#CMAAwards What You See Is What You Get by Luke Combs Album Review

You may know that song that opens with the line “She starts her day with a coffee and ends with a wine. She takes forever getting ready and she’s never on time for anything.” Long before Luke Combs was crooning the very heartfelt romantic jam “Beautiful Crazy,” he was writing and performing songs even as young as high school.

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Combs was born in Charlotte, NC and moved to Asheville at the age of eight. While in high school, he performed with multiple groups, including a solo performed at the world-renowned Carnegie Hall.  He was in fourth year at Apalachian State University where he performed his first country music show at the Parthenon Cafe. He later moved to Nashville, Tennessee to pursue a career in music. In early 2016, Combs started dating Nicole Hocking and the two became engaged in November 2018.

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He was signed to Sony Music Nashville in May 2017.  In June 2017 he released This One’s For You and it reached #1 on Billboard’s Top Country Albums and number five on the US Billboard 200 in its first week. The re-released  version of this album reached #1 on the Country Airplay chart, along with Hot Country Songs, Country Streaming Songs, and Country Digital Song Sales.

On June 11, 2019 he was invited to become the newest member of the Grand Ole Opry.

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The album serves as good synopsis of who Combs is.

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Notable Tracks

Lonely One, Beer Can, Don’t Tempt Me, When It Rains It Pours, Honky Tonk Highway, Houston, We Got a Problem are all some of the ones I enjoyed on this album.

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Hurricane: The lead single from the artist once he was on a major label. It hit #1 and is about how hurricanes leave lasting damage that takes time to repair. In the same regard, Combs is hurt hard by seeing an ex out in public, damaging his heart and it’ll take time to repair.

Beautiful Crazy: The song that basically made the world fall in love with Luke Combs as an artist, an acoustic, very personal love song with the same heartfelt lyrics and musicality as Brad Paisley’s “She’s Everything.”

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Song by Song Review

Beer Never Broke My Heart: My fave song on this album because it’s a catchy song and leaves you with a light infectious buzz just like your favorite beer.

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Refrigerator Door: A new take on the saying “home is where the heart is.” The refrigerator door holds memories that can sometimes be forgotten but hold a special place as you can view them reliving all the moments. Basically, small items that hold a lot of meaning.

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Even Though I’m Leaving: This track describes Comb’s relationship with his father, and how they are still together in spirit. Alternatively, the song showcasing the bigger picture of how a child relies on their guardians when they are young, but becomes more independent and grown as they become an adult. It also shows that once that guardian has passed, they have left, but haven’t left your side.

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Lovin’ On You: A unique take on how someone makes you feel. How some things make you feel. How some things make you feel happy and joyful, but states that none of them give you the feeling of lovin’ on that special someone in your life.

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Moon Over Mexico: A somber and loving style track about the buzz of a moment in time with the one you love.

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1,2 Many: A collaboration with Brooks and Dunn styled after the 90’s country music Combs grew up with. It discusses drinking too much, and is the ultimate honky tonk song.

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Blue Collar Boys: A song about guys that work hard at trade jobs and still can’t by. It’s a hard-working American’s anthem.

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New Every Day: A song about how every day is like a classroom where you can learn many life lessons.

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Reasons: A song about the numbing effects of heartbreak

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Every Little Bit Helps: A song about getting over someone you used to love day by day.

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Dear Today: A letter Luke wrote to his future self. It starts out acoustic which gives it a genuine heartfelt sound.

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What You See Is What You Get: A song that boldly declares who Luke is and with no shame whatsoever

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Does To Me: A Collaboration with Eric Church about being a simple person and standing up for what you believe in.

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Angels Workin’ Overtime: A bluesy song about pushing the limits in life that your guardian angels have to work overtime to keep up with you and your ways.

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All Over Again: A song about two people who aren’t meant to be but won’t quit each other.

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Nothing Like You: A song comparing the beauty in different places across the country doesn’t compare to the beauty of the one you love.

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Better Together: A love song about things that go well together including you and the person you love.

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Comb’s new album is just like a tall foaming glass of beer goes down smooth and leaves you feeling buzzed in the best way. It’s definitely a country music masterpiece.

Buy one, get one 20% off* and FREE SHIPPING*

#MusicMonday: TSwift gets all sentimental with new album ‘Lover’

If you’ve followed TSwift as long as I have (I mean the first time I heard her music I myspace messaged her. She didn’t reply, fyi), you know that Taylor has quite the reputation musically. She uses her personal experiences and many failed relationships to write songs from the heart and that is why her music still resonates despite her transition to pop from country in 2013.

Back with her seventh studio album, Taylor bring us lover released Friday August 23, 2019. Unlike the dark aggressive themes and musicality of her previous work ReputationLover is a love letter to love in all its maddening, passionate, exciting, enchanting, horrific, tragic, wonderful glory.

It has sounds of pop rock, synth pop, and electopop.

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Song by Song Review

I Forgot That You ExistedA cheery farewell to the events that inspired Reputation set to a minimalist piano arrangement and finger snaps. Instantly catchy tune. Definitely made me want to hear the rest of the album.

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CRUEL SUMMER: A synth pop song co-written with St. Vincent about a summer romance where there is some element of desperation and pain.

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Lover: All instruments used in the making of this track were made before 1970 which helps give this track it’s timeless feel. A country style waltz track meets a romantic but haunting song about being in love with love.

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The Man: An up-tempo synth pop anthem about the double standard women face about their actions and their words. I have never related more to a song in my life by Taylor Swift or anyone. It’s my favorite song on this album hands down.

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The Archer: A dream pop mid-tempo song that focuses on Swift’s flaws and insecurities within a relationship.

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I Think He Knows: The up-tempo funk-inspired love song about all the things you admire about a potential love. The song even contains a reference to Nashville’s music row.

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Miss Americana and the Heartbreak Prince: With an anti-“You Belong With Me” feel and theme compared to works Bruce Springsteen and Lana Del Rey about disillusionment of US Politics. Swift has recently come out politically as a proud Democrat and a silent supporter of Hilary Clinton.

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Paper Rings:  Bubbly pop punk track about committing to a relationship, forgo any formalities and marry him with homemade paper rings.

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Cornelia Street: A piano-backed ballad about a relationship  that may not survive, named after “Cornelia Street” a street in Greenwich Village where Swift used to rent an apartment.

 

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Death by A Thousand Cuts: A break up song inspired by the Netflix movie Someone Great, which was inspired by Swift’s album 1989. 

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London Boy: An up close and personal look at Swift’s  three year relationship with Joe Alewyn.pablo (88).png

Soon You’ll Get Better (ft. The Dixie Chicks):  A heavy banjo country ballad where Swift discusses her mother’s battle with cancer. It shows how there are real problems and there is everything else, and cancer is a real problem.

False God:  Using heavy religious imagery, it discusses the force between two people in a relationship as all-powerful and greater than themselves.

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You Need To Calm Down: A track with an electropop musicality about how social media gives us too much courage to bully and attack others.

Swift wrote this celebrating the LGBTQ+ community but slightly slanders Christians in the undertones.

Afterglow: A dream pop song about self-sabotaging a relationship, overreacting about a misunderstanding.

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Me!: A catchy pop track and the lead single off this album about self-love and confidence featuring frontman of Panic! at the Disco, Brendon Urie.

 

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It’s Nice To Have a Friend: A dreamy ballad infused with steel drums about two friends who meet in school and eventually end up married.

Daylight: A song reminiscing the pain and struggle of past relationships making you doubt your ability to find true love until she meets someone  who brightens her life in a new way.

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Lover by Taylor Swift will leave nothing unsaid and will read like all the great romances have since the beginning of time: void of time and space love is the greatest mystery and necessity vital to all of us as human beings.

 

 

#MusicMonday: New Pop Music You Can’t Ignore November 2019 Edition

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Teeth by 5SOS: The first time I heard this come on when I was listening to Pandora, I recognized that it was 5sos but it didn’t sound like a 5sos song. Instantly, I was hooked. I kept it on repeat for a while, and again when it came on during my shuffle during another listening session.

With a brooding yet ominous sound similar to their other single ‘Easier’, Teeth follows the highs and lows of a relationship with a bass-heavy musicality. It was written by the band but produced by Ryan Tedder, and is featured on the Netflix Drama’s 3rd season soundtrack 13 Reasons Why.

If this is any indication of where the band is heading musically, I not only support it but I will tell everyone about it.

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I Hate LA: Hot Chelle Rae’s first single since 2014, it’s a contemporary alt-rock meets pop break-up song with a Hot Chelle Rae twist. Hurray for their return to music (personally, no other band’s music gives me purpose) and their unique lyrical storytelling. Unlike their previous music, it has a more mature sound in terms of songwriting and musicality.

I mean what other band has used “Zack Galifianakis” in a song so smoothly.

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Raising Hell by Ke$ha: An alternative electropop dance track about good people doing naughty things and having fun. It is the first single off the upcoming studio album High Road.

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Everything I Wanted: An electropop slow jam based on a dream Eilish had about killing herself and nobody cared. As a song and not knowing that the inspiration was based on that and her strong sibling relationship with brother Finneas, it is a genius hypnotic track by the 2 time AMA winner (as of last night). I personally liked the idea of how the person realizes how having everything they wanted is somewhat of a nightmare.

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Graveyard by Halsey: I actually saw her perform this on the CMA’s before I heard this on the radio but this single is hella deep and addicting. It’s an acoustic song that showcases a relationship where you love someone so much you follow them into their darkness. It can also be seen as a song about a toxic relationship.

#MusicMonday: The world is caught in the Mania of a musical masterpiece with FOB’s seventh studio album

Debuting as an alternative rock/pop punk group, Fall Out Boy has always been progressive and experimental with their sound yet they have never disappointed with their music.

Debuting at #1 on the Billboard Hot 200 chart, Mania is Fall Out Boy’s seventh studio album and was released on January 19, 2018. It shows continuous progression as musicians and artists by changing things up from pop punk and alternative rock sound to an experimental rock and electro-pop feel.

Song by Song Review

Stay Frosty Royal Milk Tea:  An opening track with strong “punk rock” musicality with themes of celebrity culture and the madness that spawns from the culture.

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The Last of The Real Ones:  My instant favorite off this album for it’s piano ballad meets rock song musicality and celestial themed love song showcasing the narrator’s devotion.

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Hold Me Tight or Don’t:  This track shares that “pinch me I’m dreaming” feeling to the beginning of love until the person with these feelings realizes they played up the memory in their head and the other person doesn’t have the same feelings.

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Wilson (Expensive Mistakes):  A reference to Tom Hanks character in Cast Away. It lyrical explores the curse of fame, how everybody loves you but yourself and the person fame makes you, or even the person you want to love you.

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Church:  A song utilizing organ instrumentals and hymn like musicality to create a love song comparing the person they love to a holy relic or sacred space.

Heaven’s Gate:  A 50’s crooner style musicality paints this love song that compares the person they are pining for as too good to be true using angelic imagery and statements of devotion.

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Champion:  My favorite single off the album because of it’s fighter musicality and lyrical depiction of what it means to be a champion.

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Sunshine Riptide (ft. Burna Boy):  The gentle pull of a tide that rolls over and over again and by sheer nature of its essence it becomes an indestructible will.  An overdose of dopamine – we are living inside of MANIA right now. The never sleeping, never blinking – caught forever in the sunshine riptide. The musicality contains powerful vocals, a tropical island dancehall feel and a smooth rap verse by Nigerian born artist Burna Boy.

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Young and Menace:  “The weirdest song the band has ever made”-according to members of Fall Out Boy. It is a lyrical depiction of feeling like an outsider within your community having a love for punk rock.

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Bishop’s Knife Trick:  A reference to the movie Aliens and a paraphrase of a Bible used in a real life couple’s vows. Wentz asked their permission to use a piece of their vows in this song.

Mania will have you hypnotized and in a punk rock trance for Fall Out Boy’s constant growth as artists as well as people, and for this album to stay on repeat. If you ask me, whether you or I are the last of the real ones or champions, I’m okay staying stuck inside the sunshine riptide of this entire album.