#FromTheTube: All About Cookies For A Cause

Bess The Book Bus Shirt: $21.99

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The following designs help benefit the continue running and content creation of The Smart Cookie Philes:

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#SmartCookiePR: What are the duties of a publicist?

When I graduated college, I knew without a doubt I wanted to be a publicist.

Not for all the perks but because I wanted to use marketing in a fun way.

As someone who made a career since her teens as a fangirl, I have a gift for encouraging others and highlighting the good that others say and do.

Some within the writing and music community, especially indie artists, are unfamiliar with the term “publicist.”

publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure or for a work such as a book, film or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.

Publicists are also hired by public figures who want to maintain or protect their image.

Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.

  • One of the publicist’s main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
  • The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive. 
  • Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals.
  • To protect a client’s image, publicists will often ask journalists what questions will be asked during interviews to prevent any surprises and discussion of any unwanted topics.Publicists determine how to manage a person’s or brand’s image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with bloggers and scope out their websites to make sure the content on their client is appropriate.

    A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises.

  •  Out of the office, publicists go to gatherings to network with media professionals.

The #1 I became a publicist is because I wanted to use my gift for writing from a marketing standpoint. And as someone who published novels before without an ally, I wanted to be that specifically for authors and musicians.

Publicists always do the work with the best interests of the client being served, and most of the times, it is a very thankless job.

Librarian signing her memoirs with stamp.

If you’ve stumbled upon this post, and you believe you need a publicist with a heart for writers and artists who the world has tried to silence, let me be your voice. Let me help you shine.

Smart Cookie PR

Send Me a Message

Some people hire a publicist but realize they just want book launch publicity and that’s it.

If you have a book or album about to come out, please check out the other service packages I have available.

 

#BookishMuses: Unfettered Journey is a futuristic and philosophical romantic adventure perfect for 2020

I was given an advanced reader’s copy in exchange for an honest review.

Opening with the phrase:

the reader is instantly taken on a journey with the perfect mix of romance, science fiction, adventure, and a philosophical curiosity of free will and the existence of God.

Bengier’s writing is futuristic yet relatable with it’s discussions of protests and social equality, and very captivating.

For more on the book and the author who created this metaphysical world, check out https://garyfbengier.com/

#BookReview and Giveaway: The Chosen Ones by @lisaluciano888

I was provided a copy of this book in exchange for an honest review.

To be honest, I was very excited to read this book because of the romantic mystery aspect. As a sixteen year fan of street skateboarding, I very much support books that accurately represent the sport they are based on.

Luciano’s book is well-written, figure skating is accurately represented, and full of overtly detailed writing from start to finish.

My favorite line in the book:

My favorite scene in the book was relatable and I finally found myself within the novel.

It’s a scene where a dedicated fan finally gets to meet her favorite professional figure skater after months of writing him letters. I never felt more represented and into the book than I did reading that scene.

Now, the book wasn’t for me, per say but anyone who is a true fan of figure skating would most likely find this book that reads like a fictional creative nonfiction novel to be full of great imagery, believable characters, and true to form plot driven by real-like truths based on the author’s work as a New York Times reporter covering figure skating.

Because I believe this book deserves to be read and relished by a fan of figure skating, I’m holding a giveaway.

In order to ENTER THE GIVEAWAY, you MUST enter through the Rafflecopter link HERE.

You can connect with the author via Instagram and Twitter and on her website lisalucianobooks.com

#SuicidePreventionMonth: Four Reasons You Should Vote For Jen Ervig for Book of the Year!

Why hello there!

If this is your first time on my site, I welcome and offer you a virtual yet warm chocolate chip cookie welcome. 🙂

In case you didn’t hear, Jen Ervig’s amazing book When My Mind Winds Up is up to win Book of the Year!

Here are four reasons why

Vote now HERE and make sure after you vote you check your email and verify otherwise that vote you just placed does not count toward Jen’s rank in the contest.

Feel free to save this graphic and share it on your favorite social network!

#PoeticMuses: Cosmosis by Stefanie Briar proves love comes and goes in an expansive universal truth

As most of you know, my favorite month of the year is National Poetry month. I celebrate it every year both here and on my personal social media pages. Why? Well, poets are just underrated but they say things we wish more people would just come out with. I love how immediate and succint writing poetry feels and when someone reads it if they feel the power in your words, the entire poem speaks volumes and all the feelings come full circle. So powerful and as with all writing both brave and vulnerable as well.

The thing I love about writing poetry is that there are less rules. You can format it however you want, and even make grammatical errors part of the poem as well.

When reading poetry, I find solace in the short but staggered rhythm of lyrics and words that leave me feeling lifted, understood, and less alone.

I found Stefanie Briar’s work during one of my curiousity sprees (when I am venturing down the many rabbit holes of Instagram) where I search online for salve for the wounds of my human frailty.

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Cosmosis uses the metaphor that our universe grows and expands with each act of love even if lost or toxic.

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It is brilliantly organized in four sections:

  • Solar Flare
  • Supernova
  • Black Hole
  • Eclipse

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The poetry in each centers from the gravitational pull of its theme my two favorites were Solar Flare and Black Hole because like this poet, I have loved, and I have felt the blackest hole of love lost.

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20200822_184838This one is probably my favorite if I had to pick one…although every poem here is so powerfully poignant and original.

 

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You can join the conversation and find new poetry shared often via her Instagram pagewhich impressively has over 20,000 followers in the six months since she joined the platform (Stefanie, please sprinkle some of your magic voodoo dust on my Instagram, please).

And it’s easy to see why she has so many fans. Her words are sharp and spoil-proof. Yet, if you message her, she will message you back within hours. She’s genuinely super supportive of other poets and writers, and she’s also got amazing taste in music.

According to her author bio on the back of her debut poetry book, she lives in New Jersey with her husband, young daughter, python, and cat-sized rabbit. She teaches 10th grade English and coaches cheerleading.

You can purchase a copy of the Barnes & Noble Press poetry bestseller Cosmosis here. 

Her second book of poetry is due out on New Year’s Day 2021. 2021 is already looking promising if you ask me.

 

#MusicMuses: Look at life through a youthful prism with NeedToBreathe’s Out of Body

I remember when I first heard NeedtoBreathe. I stopped whatever I was doing and just let the soundwaves of the hopeful lyrics of “Brother” wash over my troubled and tired person.

The lyrics spoke to me and ended up giving me the courage to walk away from things that were no longer serving me:

  • a job full of abuse and demeaning treatment by the family who owned the business
  • a mental breakdown leading to several attempts of suicide ideation
  • away from a guy who made me paint his name in every sky only to leave when the rain clouds poured out and opened wide

As I started listening to the album, I felt all the heavy weights of that toxic time in my life literally lift off my soul and I no longer feel their burden but only now see them in the light of God’s grace and glory.

The Grammy Award nominated platinum-certified South Carolina trio-Bear Rinehart [lead vocals, guitar], Seth Bolt [ bass, vocals] and Josh Lovelace [keys, vocals] look at life, family, and friends through a youthful prism.

Their 2014 album Rivers in the Wasteland hit #2 on the Billboard Hot 200 with platinum-selling Hot 100 hit “Brother” [feat. Gavin DeGraw] and “Multiplied,” which garnered their first Grammy nod.

They identify as a rock band first and foremost looking to “shed a little light in the world and have an absolute blast” along the way.

“In order to be a child again, some things have to go away,” Bear leaves off. “However, you find new beauty and love. I know we did” (Elektra Records).

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Song by Song Review

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Mercy’s Shore: A folk rock intro to the album with soulful vocals and vocal layering. The musicality creates a build and crash sound that mimics that of a wave crashing upon the shore. A hopeful look at God’s mercy and glorious grace.

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Alive: One of my favorites off the album for it’s running through an open field truly free feel, built up by a heavenly chant, robust riff, and boisterous groove. It explores the feeling of truly being alive in Christ.

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Hang On: energetic guitars, a stadium size refrain and nostalgic lyrics paint this very timely song about holding on to the feeling of bliss from your youth.

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Survival: A duet with Drew and Ellie Holcomb with a bluesy rock musicality and old school gospel sound. It explores that Jesus is the answer to our very existence.

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Child Again: A crystallized musical exploration of child-like faith that features glimmering keys and expansive rhythms

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Out of Body: The title track from the album is an alternative rock song about this idea that once we think and feel with our spirit, who the Son sets free is free indeed. It has an infectious groove and rhythm and utilizes vocal layering.

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Who Am I?: The latest promotional single for the album, poetic exploring the idea of defining our identity in Christ, it’s musicality is made up of handclaps, soaring chorus, and emotionally charged vocals. Overall, it’s a song about the fight to accept, embrace and trust that the greatest love requires nothing in return.

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Banks: A song written for the women in the band member’s lives, the musicality is built with acoustic guitars, romantic, vulnerable lyrics, soft vocals, vocal layering, and windpipes that build a beautiful swelling of the overall listening experience.

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Riding High: Bluesy Soul Rock meets Classic Rock Feel (Guns N Roses Welcome To the Jungle meets Poison’s Nothing But a Good Time) exploring this concept of living large in the mercy and grace of God.

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Bottom of a Heartbreak: Soft Rock Ballad about the true emotions one feels while in the midst of a heartbreak featuring vulnerable emotive lyrics and pain portrayed in the vocal performance.

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Seasons: Delicate piano, plaintive strumming and starkly powerful vocals, this song finishes out the album by telling the true story of a close friend of the band’s struggles with fertility and adoption. It’s based on the passage in Ecclesiastes 3. God makes everything beautiful in it’s time (Ecc 3:11).

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Out of Body is NeedToBreathe’s seventh studio album and will be released to the public this Friday August 28, 2020 from Elektra Records and available for pre-order now wherever music is sold.