#SmartCookiePR: What are the duties of a publicist?

When I graduated college, I knew without a doubt I wanted to be a publicist.

Not for all the perks but because I wanted to use marketing in a fun way.

As someone who made a career since her teens as a fangirl, I have a gift for encouraging others and highlighting the good that others say and do.

Some within the writing and music community, especially indie artists, are unfamiliar with the term “publicist.”

publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure or for a work such as a book, film or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.

Publicists are also hired by public figures who want to maintain or protect their image.

Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.

  • One of the publicist’s main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
  • The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive. 
  • Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals.
  • To protect a client’s image, publicists will often ask journalists what questions will be asked during interviews to prevent any surprises and discussion of any unwanted topics.Publicists determine how to manage a person’s or brand’s image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with bloggers and scope out their websites to make sure the content on their client is appropriate.

    A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises.

  •  Out of the office, publicists go to gatherings to network with media professionals.

The #1 I became a publicist is because I wanted to use my gift for writing from a marketing standpoint. And as someone who published novels before without an ally, I wanted to be that specifically for authors and musicians.

Publicists always do the work with the best interests of the client being served, and most of the times, it is a very thankless job.

Librarian signing her memoirs with stamp.

If you’ve stumbled upon this post, and you believe you need a publicist with a heart for writers and artists who the world has tried to silence, let me be your voice. Let me help you shine.

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Some people hire a publicist but realize they just want book launch publicity and that’s it.

If you have a book or album about to come out, please check out the other service packages I have available.

 

#BookReview: When Hearts Collide by @williamsSaraB

Growing up I read a lot of romance even if it was only for young readers. Some of my favorites were Francine Pascal (Sweet Valley High series), Nicholas Sparks (The Notebook), and Confessions of a Triple Shot Betty.

Maybe it was because I had trouble relating to the opposite sex in a romantic way (#singlenotsurehowtomingle) but one of my favorite authors growing up was actually Karen Kingsbury because of her use of biblical themes and verses throughout her book and romance in her plotlines but unlike the authors mentioned above, her books were written in a clean yet still heart-thumping way where I couldn’t turn the page fast enough.

Debut author Sara Beth Williams brings that same Kingsbury-like essence to the genre but with a fresh voice. The storyline kept my interest. The characters had tremendous depth, and the writing overall was very well put together and flowed so very nicely.

Something I’ve noticed as an avid reader of romance is that scenes that contain a little extra heat sometimes read very awkwardly but Williams kept all the spark and had no spoofs.

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As a fellow romance writer myself who hopes to release my debut( a rewrite of my previous novels) sometime in the near future, Williams novel reminded me that the genre holds a lot of promise, even from a Christian perspective.

And I am honored to be her friend and colleague. I can’t wait to see what she puts out next, and that is 100% Biblical truth.

 

 

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Purchase a copy today of this #MustRead!

 

#MusicMonday: Let The Trap Say Amen by @lecrae

Lecrae is no stranger to a mixtape. He’s already released three in his christian hip-hop career. That’s why when I found out he was releasing another mixtape, I was totally stoked.

Let The Trap Say Amen released June 22, with Grammy-award winning producer Zaytoven,  is a 13 song project born out of a mutual respect for each other’s work and joined by common faith, the two Atlanta legends came together for a release aimed at bridging understanding and building community, especially in underserved neighborhoods across America often dubbed “The Trap.” The 13-track project touts features from the likes of 24hrs, nobigdyl., and Verse Simmonds, as well as one of Atlanta’s best-loved sons, Waka Flocka Flame.

Song by Song Review

To hear the song, click the hyperlinked title.

Get Back Right: Lecrae talks about his recent success, his journey to becoming a believer in Christ, and his confidence in God with Him on his side. It will definitely have you bouncing whether you are riding in the car or working out to this song.

Preach: A song about once you know who you are in Christ, nothing else matters in the game.

2 Sides of The Game: Lecrae and Waka Flocka Flame share their personal experiences with selling drugs while K-So shares the 2 sides of selling drugs in the street.

Plugged In:  God’s his “plug” instead of drugs. This track discusses about providing for one’s family and making money in the streets.

Holy Water: A song about walking by faith not by sight.

Blue Strips:  Lecrae talks about the addiction to money and how many do anything to gain more. References dead end jobs such as stripping and dealing drugs and how the world glorifies these paths, despite that people are made for “greater.”

Only God Can Judge Me: A song with a bounce and a strong message when people of faith are facing persecution or condemnation from external circumstances, or internal feelings.

Yet: Lecrae shares his ambitions moving forward in his career and boosts his success and longevity in the game.

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I Can’t Lose ft. 24hrs: My favorite song on the album because it has the “righteous meets ratchet” feel as Come and Get Me from Lecrae’s album All Things Work Together.

Lecrae and 24 Hours talk about numerous blessings, their work ethic and haters.

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 Switch:  A song about being gangster for Jesus.

Can’t Block It: A song for the haters and about the haters.

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Fly Away ft. Nobigdyl: Lecrae’s first collaboration with nobigdyl discusses giving up the vanity of this world.

By Chance: Piano driven beat & meaningful lyrics discussing Lecrae’s journey as an artist, living by God’s plan, and the history of 116.

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#MusicMonday: Speak Your Mind by @AnneMarie Album Review

Even before she had an album, her voice was playing on your radio. Anne Marie’s first entry into the Billboard Hot 100 was her collaboration with Clean Bandit, Rock-A-Bye.

That came out in 2016, and has since peaked at #9 on the Billboard Hot 100.

Speak Your Mind is the debut studio album by singer-songwriter Anne-Marie, released via Major Tom’s and Atlantic Records on April 27, 2018.

It has been certified gold in the UK since it’s release and debuted at #31 in the US on the Billboard 200 chart.

Song by Song Review

To listen to each track, click the title name to be linked to a Youtube video containing the song.

Cry: “Cry” is the opening song from Anne-Marie’s debut album Speak Your Mind. The song is a post-breakup song that shows Anne-Marie’s singing about her love interest crying and probably regretting leaving her for another relationship that didn’t end up working out. Throughout the song she fires at her ex, chiding that he should have realized she’s a ‘piece of luxury’, and that he can never find another person like her.

Ciao Adios:

a pop dancy track about finding your lover with someone new. It has Latin musicality and rhythm

Alarm: an EDM track about having intuition that once a cheat, always a cheater. The breakdown has a Jamaican sound.

Trigger:  “Trigger” describes a relationship between people with opposite temperaments. Anne-Marie implies she is a pacifist, at the mercy of her partner. The song is a plea for them to sort out their issues and make the relationship work.

The metaphor of a gun’s trigger is key in the song. Shooting a gun and ending a relationship are similar in their destructive capabilities, and both can be avoided via other, less violent means.

Then: the singer sings her heart out this mid-tempo ballad. She describes how she truly felt about an ex-lover, and how meaningful the relationship had been–then.

Perfect: “Perfect” talks about the beauty of imperfection and rejects the idea that perfection exists. It encourages people to be comfortable with their flaws and insecurities, and to just be themselves.

F.R.I.E.N.D.S: A pop anthem about being in the friendzone

Bad Girlfriend: The song speaks of Anne-Marie being a bad counterpart to his lover.  it’s clear to see that the man that inspired this song is still sticking around with Anne-Marie cause he is in love and all the flaws she had is nothing to him. And she is accepting the fact she is an idiot in relationship.

Heavy: A relationship that feels more like a burden than a blessing. It has a melodic musicality. It’s my favorite song on the regular version of the album.

2002: Co-written by Ed Sheeran,

In “2002,” Anne-Marie reminisces about falling in love and all the songs that soundtracked that romance.

During the song’s chorus, she references six songs released in the late 1990s and early 2000s, like Jay-Z’s “99 Problems,” Nelly’s “Ride wit Me,” NSYNC’s “Bye Bye Bye” and Britney Spears’ “…Baby One More Time.”

The “99 Problems” reference is actually a misnomer, however, as Jay-Z didn’t write that song until 2003.

Can I Get Your Number?: It’s a woman/girl empowerment dancehall song about taking risk and going beyond the norm as Anne-Marie is the one getting the guy’s phone number instead of him approaching her first. Thinking that she should do the first move chanting “…what if this shit is love?” rather regretting for the rest of her life.

Machine: 

A track relating how idiosyncrasies that make us human wouldn’t bother if we were machine.

Other notable tracks on the deluxe version of the album include Breathing Fire and RockABye.

 

#BookReview: Let’s Meet God by Chris Hearn

As a believer, I always love returning to the basics of my faith. That’s why from the very beginning of this short but sweet Bible companion, I enjoyed each entry in this book of FAQ’s about the Christian faith.

This 78 page book discusses the Christian faith in an open-minded and easy to read format. It is written as a frequently asked question page for a website but for Christianity or someone new to the faith. It allows anyone to find out more about God through faith in Christ Jesus, while still remaining scholarly.

#NewMusicAlert: American Girl & Only Fools Fall In Love by @lifeofdillon

U.K based pop duo made up of David Keiffer and Joe Femi have known each other since high school and have self-declared their music as “acoustic house,” and formed in 2014. They would play gigs at the local pubs after class and their band gets it’s name from a Nepalese surfer named Dillon they met during a trip to Brazil.

Mixing together sounds from an array of genres from around the world—Femi’s Brazilian-Nigerian background heavily influences their newest material—the band has taken their infectious music on tour with the likes of Meghan Trainor and Charlie Puth.

Song by Song Review

images (3) As soon as I heard this song, I honestly had it on repeat for days. It relevantly talks about topics of immigration and dreamers but still has that feel good Latin Flavor to it’s pop musicality.

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https_images.genius.com6750065cb3e471cca746e51bfd5edb8e.268x268x1 “Only Fools Fall In Love” finds the duo further honing in on their sharp and slick take on modern pop music. Mixing acoustic guitars with a tight, rhythmic beat work and electronic flourishes, the song centers around an infectious, catchy earworm of a melody and a sentimental lyric that all can relate to.

Watch the music video HERE and be sure to follow Life of Dillon below so you don’t miss all their other new music:

Follow Life Of Dillon:
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#NewMusicAlert: Younger by A Great Big World

Back with their third album to date, I guess you could say that A Great Big World has something to new to say.

Their self-titled album is recorded with a live band and is self-titled because it sounds “most like them.” The duo, made up of two dudes that met at NYU, Chad King and Ian Axel, have released two other albums, their first which included the Top 5 Billboard Collaboration with Christina Augilera, “Say Something.”

Song Review

Younger:    The first single off the album, “Younger”, encapsulates the innocence and naivete of childhood youth, unfolding like a colorful love letter to an adolescence of playing wiffle ball and Super Mario Bros, listening to Maroon 5, and dreaming about the future. It has a fun up-tempo and contains video game sound effects hidden throughout the musicality. Total #TBT.

 

Watch the nostalgic video game-inspired throwback lyric video here.

Connect with A Great Big World in the world of social media:

Facebook
Twitter
Instagram: 
Official Website

 

#NewMusicAlert: Strangers On An Island by @BrotherLeo

Brother Leo only cared about football as a child but that didn’t stop his mom to force her son, whose birth name is Ola, to join boys’ choir and take piano lessons. Fast forward to age 17 where he was playing professional soccer for the Trelleborgs FF, he sang during a school function and friends were adamant about him auditioning for Pop Idol.

He signed a deal reluctantly in his native Sweden. Before his Swedish debut, he had a plethora of number one hit credits as an in-demand songwriter for Gnash, Hailee Steinfield, Akon, and more under his given name.

His artist name Brother Leo was assumed in 2018 which is based off Svennson’s more confident and free imaginary twin as a child.

Song by Song Review

Everything On Red: Based on a gamble on a roulette wheel on either red or black, this song is about betting all your chips on the love at first sight you feel when you meet someone new for the first time. Produced by Fatboy Slim, the musicality and feel to the track is reminiscent to island or Carribean music. The breakdown gives the impression that time has slowed and all you hear is your heartbeat in your ears.

Stranger On An Island: Sunny verses of beachside vignettes combined with tropical drums and wild turntable scratches make this track a summer splash, and give you that getaway feel no matter the season. You may hear Brother Leo sing about being stuck on an island but this beachy track will be stuck in your head after just one listen.

Check out the music video directed by Mary Clerete here and connect with Brother Leo below:
Website
Twitter
Instagram
Facebook

 

Book Review: The Road Ahead is actually a field guide on how to pick an unsuspected winner in any election.

I was eager from page one to start reading The Road Ahead by Willie Handler because in high school, I fell in love with the subtle humor associated with the genre of satire from reading books like Candide by Voiltaire, etc.

Some who have read my own previously published novels could argue that they contain a satirical tone to romance.

Yet Willie’s book kept me reading from the beginning because his characters had definite quirks, flaws, and a sense of realism to them.

And even though this book was published in 2016 prior to the election of Donald Trump in America, a non-political guy getting elected to lead a nation sure seems like quite a joke based on our past history.

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but what I liked best about Willie’s book is the message that it gets across:

Just because a person didn’t study political science or has a background in politics or public service does not mean they aren’t going to take what they do know and surprise us all in the end.

You should never count anyone out. In politics or in life. People have a way of surprising you in good and bad ways.

In the meantime, I look forward to Handler’s next novel. I’m already anticipating the fits of giggles it will have me in.

To interact with Willie directly, use the information below.Willie Handler Press Graphic.jpg