When you think of the numbers 7/27 what do you think of? For most Harmonizers, this is the birthday of the girl group that keeps them motivated to chase their dreams and become bosses, much like it’s five founding members. Founded during the second season of the X-Factor made up of Ally Brooke (22), Normani Kordei (20), Dinah Jane (18), Camila Cabello (19), and Lauren Jauregui (19), they finished third on the show and signed a joint deal with Simon Cowell’s record label and L.A. Reid’s Epic Records.
Their debut album, Reflection reached #5 on the Billboard Hot 200 before being certified gold a year after it’s release in February 2015. Since they are pop music role models, they’ve gone on to have music featured in a Hershey’s commercial, become the face of Kohl’s Candie’s brand, and also the faces of the Clean & Clear brand. Despite their youthful ages, each lady in the group Fifth Harmony is seriously smart, sassy, and fierce and no person can deny their music packs some serious girl power!
7/27 is the girl group’s second studio album released on May 27, 2016. Since it’s release, it’s debuted at #4 on the Billboard Hot 200.
Song by Song Review
“That’s My Girl”: Featuring writing from hit singer-songwriter Tinashe, this track features themes of female empowerment despite the struggles we face as women, and has a drumline-type musicality, melody, and rhythm.
“Work From Home”: The lead single off the album which was Fifth Harmony’s highest charting single to date, features rapper Ty Dolla Sign and is a “fun, flirty song” that’s musicality will have you putting in work on the dance floor. My favorite part of the track is when Ty raps: “She’s the bae, I’m her boo.” For me, this is the anthem of anyone who works freelance or remotely.
“The Life”: A song that should be used in a car commercial because of it’s EDM musical influences, co-written by Tinashe, this track discusses the youth of today living the life. Lauren said this about the collaboration with Tinashe, “She has really sick melody flows and lyrics. It’s very cohesive with us. It’s drawing from the same experience.”
“Write On Me”: A romantic track featuring musical elements of an acoustic guitar, is about drowning in someone’s story because you love them so much and everything about them, vocally the girl’s slay on this track. Co-written by Priscilla Renea, it features her signature musicality and songwriting style and produced by Norwegian DJ Kygo who gave this track it’s tropical house influences.
“I Lied”: This track is definitely one of my favorites because it’s got a great beat and it talks about how you think you found and felt love once before but you lied because this is love like you’ve never known. It’s a electronic love-ballad that references Mary J Blige’s Real Love.
“All In My Head (Flex)”: Co-written by the girls and featuring Fetty Wap, this reggae fun and flirty dance track is hella catchy. It’s the second promotional single off the album and is definitely a future earworm that will in fact, be stuck in your head.
“Squeeze”: A melodic song written by Priscilla Renea, it talks about wanting some comfort in a time of vulnerability. The squeeze is the action of a hug – a strong yet comforting hug. For all the times you need somebody to hug but there is nobody physically there for you, turn on this song and you will feel like you are getting a hug just by listening to this song – ‘Squeeze’. It features sample music from Fly by Sugar Ray.
“Gonna Get Better”: 5H Member Ally Brooke says this song perfectly expressed the emotions she was feeling the day they recorded this ballad. Musically, it has a reggae sound.
“Scared of Happy”: Another Tinashe-written track, in this song, it tells a story about a girl who used to be unafraid and strong but got hurt. And now that she has found another one, but she is having second thoughts because he might hurt her or leave her (like the last guy did to her). She is afraid to love again because of the hurt she has encountered with in her past. It very much sums up the scars that betrayal and abandonment cause.
“Not That Kind of Girl”: Right away, when I first heard this track I could hear the 80’s style vibes. Written and featuring Missy Elliot, this track talks about a girl who has standards and isn’t afraid to let guys know what they are. To me, this track sounds a lot like Janet Jackson’s “Creep” but in a totally original way. This song is now my phone’s ringtone.
My favorite line is in Missy’s rap verse: “You think I’m a THOT? Forget that.”
“Dope”: A track off the deluxe version of the album, it features a signature Fifth Harmony sound with their in sync harmonies and vocal ranges. It talks about the vulnerability that comes when you care for someone but lack the confidence to tell them how you feel.
“No Way”: Recorded two years prior to this album original slated for Reflection, this track written by Victoria Monet is a ballad that talks about two people’s relationship and how everyone else views it but only the two of them no the truth of the situation.
Overall, Fifth Harmony once again did not musically disappoint and is about to embark on the 7/27 tour with opening acts JoJo and Victoria Monet, starts on June 22 in Lima, Peru.